AREA OF EXPERTISE: Development of Mixed-Use Master Planned Communities

BACKGROUND & EXPERIENCE: Since its inception in 1990, Arcadia has developed more than twenty residential and mixed-use communities in DFW, Austin, and San Antonio. These projects have spanned the development spectrum from greenfield to infill and greyfield. Bill is responsible for the company’s entitlements, land planning and development operations. He holds a master’s degree in Real Estate Development from the MIT Center for Real Estate.

RESEARCH INTERESTS: Bill is interested in creating a geographically weighted opinion/preference mapping system for project design and zoning. This will be an evolutionary continuation of a data collection system he has successfully used in the past to formulate community design guidelines and pricing strategies. The potential uses of the system include: pre-charrette issue targeting; stakeholder weighting; design and feature preferencing; willingness-to-pay modeling; and “latent demand modeling” to supplement conventional market studies.

E-MAIL: bill.gietema@airmail.net