Market Analysis and Marketing for Real Estate Development

November 8-9, 2004 at the University of Miami in Coral Gables, FL
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Demand for walkable, mixed-use neighborhoods is exploding throughout the U.S. and is projected to double in this decade alone. This intensive seminar explores how to analyze and estimate the demand for a variety of residential, retail, and office components of projects and how to market real estate in these communities. The seminar reviews marketing in all stages of development, from site acquisition through sales. Marketing of both projects and companies is explored in depth, as is how to distinguish individual projects and create tailored marketing programs. The faculty, composed of top educators and practitioners, provides expertise in the market analysis and marketing of numerous projects across the country, with a focus on New Urbanist developments.

Attendees learn to:

• Conduct market research that helps define the buyers
• Find market niches and unique opportunities for their product
• Forecast absorption and how to reach their target market through design and imaging
• Identify unique selling propositions for each project
• Build brand awareness for projects and companies

Faculty:

• Jack Winston, A.I.C.P., AIA, lead course instructor, senior consultant for Goodkin Consulting Corporation
• Jackie Benson, managing director of Benson Miles TND
• Don Evans, AIA, founder and president of The Evans Group
• Xavier Iglesias, project coordinator, Duany Plater-Zyberk & Co.
• Ramasubramanian Krishnan, Ph.D., research professor, Marketing Department, University of Miami School of Business
• Jack Lowell, vice chairman of Codina Realty Services, Inc.
• David Tomes, developer of Norton Commons
• Laurie Volk, co-managing director of Zimmerman/Volk Associates, Inc.

Tuition:

$900 ($450 for public sector/nonprofit employees and UM faculty, staff, and students) after October 15, 2004
$120 for FL AIA Continuing Education credit*

Course Registration Form